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Praise for the Power of Habit
“Charles Duhigg’s thesis is powerful in its elegant simplicity: confront the main drivers of our own behavior, accept them as intractable, after which channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful.”
—Jim Collins, #1 bestselling author of Good to Great and Built to Last
“The Power of Habit is not really a magic pill but a thoroughly intriguing exploration of how habits function. Charles Duhigg expertly weaves fascinating new research and rich case studies into an intelligent model which is understandable, useful in a wide selection of contexts, as well as a flat-out great read. His chapter on ‘keystone habits’ alone would justify the book.”
—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
“Charles Duhigg masterfully combines cutting-edge research and captivating stories to show how habits shape our way of life and the way we can easily shape our habits. As soon as you read this book, you’ll never look at yourself, your organization, or perhaps your world quite exactly the same way.”
—Daniel H. Pink, author of #1 Ny Times bestselling Drive and A New Mind
“William James once observed that ninety-nine percent of human activity is conducted away from mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways through which our habits shape our lives. Do you wish to know why Febreze was a bestselling product? Or how Tony Dungy gets one from the most beyond his football players? Or the way the science of habits may be accustomed to improve willpower? Read this book.”
—Jonah Lehrer, bestselling author of Proust Was a Neuroscientist and The Way We Decide
Charles Duhigg is definitely an investigative reporter for The Modern York Times. He is a winner from the National Academies of Sciences, National Journalism, and George Polk awards, and was part of an team of finalists for the 2009 Pulitzer Prize. He is really a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn along with his wife as well as kids.
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